Research-backed guides on LinkedIn content strategy, post writing, and personal branding, written specifically for consultants, fractional leaders, executive coaches, and B2B advisors.
Consultant & fractional
How independent consultants, executive coaches, and B2B advisors build LinkedIn visibility that turns followers into inbound client enquiries, without sounding like they're selling.
Consultant & fractional
The availability paradox every fractional leader faces and the content strategy that resolves it.
Consultant & fractional
Your methodology is your differentiator. Here is how to make it visible without giving everything away.
Consultant & fractional
Most LinkedIn advice treats client wins as an outreach problem. Here is why consistent posting is what actually gets consultants hired.
Consultant & fractional
Leadership advisors who post consistently get more inbound enquiries. Here is the content approach that works.
Consultant & fractional
Agency owners face a specific LinkedIn problem. Here is how to position your thinking instead of your services.
Consultant & fractional
Move past generic post idea lists. These 15 ideas are built around the content types that actually attract consulting clients.
LinkedIn strategy
Everything you need to build a LinkedIn content strategy that compounds over time: the algorithm, the right formats, posting cadence, and what actually drives reach in 2026.
LinkedIn strategy
AI-generated LinkedIn posts now get 47% less reach. Here's what the algorithm rewards instead.
LinkedIn strategy
Timing matters less than consistency, but getting both right compounds your reach significantly.
LinkedIn strategy
Most LinkedIn content gets no traction not because it is bad writing, but because it solves the wrong problem.
LinkedIn strategy
Most posts that claim the thought leadership label fail the test. Here is what the Edelman-LinkedIn research says actually earns it.
Personal brand
From zero following to recognised expert in your field. A step-by-step guide to building a LinkedIn personal brand that generates inbound pipeline, not just vanity metrics.
Content writing
The complete guide to writing LinkedIn posts that get read, saved and shared, covering hooks, the five-part Story Arc structure, PAS, BAB, AIDA, and what the 2026 algorithm rewards.
Tools & workflows
Taplio, Supergrow, AuthoredUp, Kleo, and Signal compared honestly: what each tool does well, where it falls short, and which is right for your workflow and goals.
Tools & workflows
LinkedIn shut down Kleo's free extension and Kleo 3.0 now costs $99 a month. Six alternatives compared for voice-led, credibility-first posting.
Tools & workflows
The most common complaint about Taplio: content feels robotic. Here's what to use instead.
Tools & workflows
Supergrow is a solid LinkedIn writing tool, but it will not fix the ideation problem. Here is what to use instead.
Tools & workflows
AuthoredUp is a post editor. Signal is a thinking tool. Both sit in your LinkedIn workflow but solve completely different problems.
Tools & workflows
A straightforward comparison of the tools B2B consultants actually use to stay consistent on LinkedIn.
Tools & workflows
Scripe's voice-to-post mechanic is useful, but it won't help you decide what to say. Here's what to use instead.
Tools & workflows
MagicPost does a lot. But for B2B consultants, the bottleneck isn't writing speed. Here's what to use instead.
By role
Founders with an active LinkedIn presence raise 23% more in funding rounds. Here's the content strategy behind it.