LinkedIn by role

LinkedIn content strategy by role

The right LinkedIn approach depends on how you work. Find your role below and get a strategy built around it.

Consultants

How to build authority and generate inbound leads without sounding like you're selling.

Read the guide →

Fractional Executives

How to stay visible across multiple engagements and attract the next opportunity.

Read the guide →

Executive Coaches

How to demonstrate expertise and build a client pipeline through consistent, credible content.

Read the guide →

Agency Owners

How to grow your agency's reputation and attract retainer clients through your personal brand.

Read the guide →

Founders

How to build founder-led brand awareness that drives pipeline for an early-stage business.

Read the guide →

Leadership Advisors

How to establish a point of view that attracts senior engagements and speaking opportunities.

Read the guide →

Don't see your role?

Signal works for any B2B professional who wants to post consistently and sound like themselves. If your role isn't listed, the LinkedIn for Founders or Consultants guides are the closest starting point.

Try Signal free